YouTube Media Kit Generator
Fill in your channel stats and get a professional media kit you can copy and send to brands — no design tools needed.
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What Is a YouTube Media Kit?
A YouTube media kit is a one-page document (or text document) that creators send to brands when pitching for sponsorships. It is the equivalent of a business resume — a concise summary of your channel's reach, audience quality, and pricing that gives brands everything they need to evaluate a partnership in under two minutes.
Before media kits, creators would send rambling emails with no data, force brands to ask follow-up questions, and lose deals because the information chain was too slow. A well-structured media kit collapses this entire process: the brand reads it, likes your numbers, and either replies with a "let's move forward" or moves on. Either outcome is faster than a back-and-forth conversation without one.
The most important thing to understand about a media kit: it is a selling document, not just an information document. Every element — your stats, your audience demographics, your rate card — should be framed to demonstrate value and build confidence that you can deliver results for the brand.
Required Sections in a YouTube Media Kit
Channel Overview
Channel name, niche, average views per video (90-day average), subscriber count, upload frequency, and engagement rate. Use last-90-day averages — not all-time figures.
Audience Demographics
Top 3 countries by percentage, primary age range (18–24, 25–34, etc.), and gender split. Pull these directly from YouTube Studio → Analytics → Audience.
Rate Card
Your 30-second integration rate, 60-second integration rate, and dedicated video rate. Include what is covered at each tier (description link, content review, performance report).
What is Included
Detail exactly what the brand receives: verbal integration, description link duration, promo code placement, content review window, and performance reporting timeline.
Payment Terms
State your standard terms upfront: 50% deposit before recording, 50% within 7 days of publication. This filters out brands who will delay payment.
Past Brand Partners
If you have previous sponsorships, list 3–5 brand names or logos. Social proof from recognizable brands builds confidence for new sponsors.
Contact Information
Your partnerships email address and YouTube channel URL. Make it effortless for the brand's partnership manager to reach out.
Content Examples
Optional but useful: links to 2–3 recent videos that demonstrate your content quality and sponsored integration style. Brands want to see how you naturally weave in sponsorships.
Why Your Rate Card Is the Most Important Section
Many creators avoid including rates in their media kit for fear of scaring brands away. This is a mistake. Here is why your rate card must always be included:
Do not know what to charge?
Use our Sponsorship Rate Calculator to get data-backed rates based on your views, niche, engagement, and audience geography before filling in your media kit.
Calculate Your Rate First →Common YouTube Media Kit Mistakes to Avoid
Mistake: Using subscriber count as the headline stat
Fix: Lead with average views per video — brands care about guaranteed impressions, not follower counts. A channel with 10K subscribers averaging 50K views is more valuable than one with 500K subscribers averaging 5K views.
Mistake: Omitting or understating the rate card
Fix: Always include your full rate card. Underselling yourself once sets a baseline for future negotiations with the same brand.
Mistake: Using all-time stats instead of 90-day averages
Fix: Brands want to know your current performance, not historical peaks. A channel that peaked 3 years ago should show 90-day averages, not lifetime bests.
Mistake: Sending a PDF with no plain-text version
Fix: Some partnership managers cannot open PDFs or prefer pasting data into their CRM. Always have a text version (like the one this generator creates) ready as a backup.
Mistake: Forgetting to update it regularly
Fix: An outdated media kit with old stats will raise questions about your current performance. Update it every 3–6 months and always verify stats before sending.
Mistake: Making it too long
Fix: A media kit should fit in one page or one scroll. Brands do not read 5-page decks. Concise, data-backed, and visually clean outperforms elaborate and lengthy.
How to Send Your Media Kit to Brands
Generating a great media kit is step one. Getting it in front of the right person at a brand is step two. Here is a proven outreach process:
Find the right contact
Look for "Brand Partnerships", "Influencer Marketing", or "Creator Partnerships" roles on LinkedIn. Small brands: email the founder or marketing director directly. Use their first name in the email.
Write a short, specific subject line
Use: "[Your Channel] × [Brand] — Partnership Opportunity" or "[Niche] creator with [X]K views — partnership". Avoid vague subjects like "collaboration" or "sponsorship inquiry".
Keep the email body to 3–4 sentences
Introduce yourself, state your relevance to their audience (one specific sentence about the fit), and say the media kit is attached. Do not write a wall of text.
Attach the media kit or link to it
PDF attachment is standard for formal outreach. For warm leads (brands who already know you), a Google Doc link or plain-text version pasted in the email works well.
Follow up once after 5–7 days
One polite follow-up significantly increases reply rates. More than one follow-up without a response is excessive and damages your brand.
Related YouTube Creator Tools
Sponsorship Rate Calculator
Calculate exactly how much to charge brands based on views, niche, engagement, and audience geography. Get your rate before filling in your media kit.
CPM Calculator
Calculate per-video, monthly, and annual revenue from sponsorship CPM rates across all 10 niches.
Earnings Calculator
Estimate your combined AdSense and sponsorship income with a full breakdown of each revenue stream.
Money Calculator
See your monthly and annual income range — low, typical, and high scenarios — based on your views and niche.
YouTube Media Kit FAQ
What is a YouTube media kit?
A YouTube media kit is a document creators send to brands when pitching for sponsorships. It includes your channel statistics, audience demographics, sponsorship rate card, past brand partners, and contact information. It gives brands everything they need to evaluate a sponsorship opportunity without having to ask for basic information.
Do you need a media kit to get YouTube sponsorships?
While not strictly required, a professional media kit significantly improves your sponsorship close rate. Brands receive dozens of inbound pitches — creators who send a clean, data-backed media kit with a rate card stand out from those who send vague emails. A media kit also anchors the conversation at your rates rather than the brand's opening offer.
What should a YouTube media kit include?
A YouTube media kit should include: channel name and niche, subscriber count and average views per video, engagement rate, audience demographics (top countries, age range, gender), your rate card with prices for all placement types, what is included at each tier, payment terms, past brand partners, and contact information.
How should I send my media kit to brands?
Send your media kit as an email attachment (PDF) or link to a Google Doc in your outreach email. Keep the email body to 3–4 sentences. Use a specific subject line like "[Your Channel] × [Brand] — Partnership Opportunity". Follow up once after 5–7 days if you do not receive a reply.
How often should I update my media kit?
Update your media kit every 3–6 months or whenever a significant milestone occurs — reaching a new subscriber milestone, improving your average view count, or landing notable brand partners. Always ensure your rate card reflects your current metrics.
Should I include my rates in a media kit?
Yes — always include your rate card. A media kit without rates forces brands to ask, and many will not bother. Including your rates upfront filters out brands who cannot afford you and anchors the negotiation at your number rather than theirs. Use our Sponsorship Rate Calculator to calculate data-backed rates before adding them to your media kit.