YouTube Dedicated Video Sponsorship Rates
By the YTCalculators Research Team · Last updated: June 2026
2× Placement Multiplier · 2026
A dedicated video sponsorship is where the entire video is produced around the sponsor's product or service. The sponsor is the sole focus for the full video runtime. This is the highest-value YouTube sponsorship placement, commanding a 2.0× rate multiplier over a standard 30-second integration.
What Is a Dedicated Video Sponsorship?
In a dedicated video, you create content exclusively featuring or reviewing the sponsor's product. The video may include a full demo, deep review, tutorial, or "day in the life with" format. Unlike integrations, there is no other topic — the video itself is the sponsorship.
When to Offer This Placement
Offer dedicated videos to brands when they need deep product education, when launching a new product, or when they want maximum audience trust transfer. Dedicated videos work best for complex products (software, financial tools, educational platforms) where a full demonstration drives conversion better than a brief mention.
Rates by Niche
At 100,000 subscribers, global audience, Dedicated Video placement.
| Niche | Conservative | Recommended |
|---|---|---|
| Finance | $2.2k | $2.8k |
| B2B SaaS | $1.8k | $2.2k |
| AI / ML | $1.5k | $1.9k |
| Business | $1.3k | $1.7k |
| Education | $1.1k | $1.4k |
| Tech | $994 | $1.2k |
| Fitness & Health | $883 | $1.1k |
| Beauty & Fashion | $773 | $966 |
| Gaming | $662 | $828 |
| Entertainment | $442 | $552 |
Rates by Subscriber Count
Tech niche ($45 CPM) reference, global audience. Compare 30s integration vs Dedicated Video.
| Subscribers | 30s Baseline | Dedicated Video |
|---|---|---|
| 1,000 | $5 | $9 |
| 5,000 | $16 | $31 |
| 10,000 | $61 | $122 |
| 50,000 | $225 | $450 |
| 100,000 | $621 | $1.2k |
| 500,000 | $2.4k | $4.9k |
| 1M | $5.8k | $11.5k |
Frequently Asked Questions
What is a dedicated YouTube sponsorship video?
A dedicated video is a YouTube video where the sponsor's product or service is the entire subject matter. The brand pays for the full video runtime — not just a segment. Common formats include full product reviews, tutorials ("How I use [Tool]"), and "Is [Product] worth it?" style content. Dedicated videos command 2× the rate of a 30-second integration.
How much more does a dedicated video cost compared to a 30-second integration?
Dedicated videos are priced at 2.0× your standard 30-second integration rate. For a channel with 100,000 subscribers in the tech niche: 30s integration might be $497 recommended; dedicated video would be $994 recommended. The premium reflects that brands get 100% of the video's watch time, not just a 30-second window.
When should I offer dedicated video sponsorships?
Dedicated videos are most appropriate at 50,000+ subscribers where brands see enough reach to justify the higher cost. They work best for products needing demonstration (software, apps, tools) or trust (financial products, health products). Avoid dedicated videos for low-relevance brands — your audience will disengage if the content feels forced.
How long should a dedicated YouTube sponsorship video be?
Optimal dedicated video length is 8–15 minutes. This is long enough to demonstrate value and satisfy YouTube's monetization algorithm but short enough to maintain audience retention. Check your channel's average audience retention as a guide.
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