YouTube RPM Calculator
Calculate your AdSense revenue from RPM and views. See your per-video, monthly, and annual earnings — and how sponsorships compare.
Calculate Your AdSense Revenue
Find your RPM in YouTube Studio → Analytics → Revenue
Your AdSense Estimates
Per Video
$0
Monthly
$0
Annual
$0
AdSense vs. Sponsorship Income
Monthly AdSense
$0
Monthly w/ 2 Sponsorships (assumed)
$0
Adding 2 sponsored videos per month at your niche's benchmark CPM would add significant income on top of AdSense.
What Is YouTube RPM? (And Why It Matters)
YouTube RPM (Revenue Per Mille) is the amount you earn per 1,000 video views from the YouTube Partner Program — after YouTube takes its 45% revenue share. It is the most direct measure of how much YouTube pays you for your content.
RPM differs from CPM in a critical way. CPM (Cost Per Mille) is what advertisers pay YouTube per 1,000 ad impressions. RPM is what you receive per 1,000 video views — a lower number because: (1) not every view has a monetizable ad impression; (2) YouTube keeps 45% of ad revenue; (3) some views are from locations with low CPM rates.
The relationship: RPM ≈ CPM × 0.55 × monetization rate. A video with a $10 CPM where 80% of views are monetized yields approximately $4.40 RPM for the creator.
YouTube RPM Benchmarks by Niche (2026)
These RPM benchmarks assume a primarily US/UK audience. Global-mix channels typically earn 40–60% less. Q4 (Oct–Dec) adds 30–50% to all figures.
| Niche | RPM Range | Sponsorship CPM |
|---|---|---|
| Finance & Investing Top | $8–$15 | $25–$35 |
| B2B SaaS / AI Top | $7–$12 | $22–$30 |
| Business / Entrepreneur | $5–$9 | $14–$20 |
| Education | $4–$8 | $12–$18 |
| Tech & Software | $3–$7 | $15–$22 |
| Fitness & Health | $3–$6 | $10–$15 |
| Beauty & Lifestyle | $2–$5 | $9–$13 |
| Gaming | $2–$4 | $5–$10 |
| Entertainment | $1–$3 | $4–$8 |
RPM = what creators receive per 1,000 views (after YouTube's 45% cut). Sponsorship CPM = what brands pay creators directly per 1,000 views for a 30s integration. US-heavy audience assumed.
YouTube RPM vs. Sponsorship Income: The Real Gap
Understanding the gap between AdSense RPM and sponsorship income is the most important financial insight for any YouTube creator. The numbers are stark:
Tech Creator
30,000 views/video
AdSense: $180/video (at $6 RPM)
Sponsorship: $600/video (at $20 CPM)
3.3× more per sponsored video
Finance Creator
30,000 views/video
AdSense: $360/video (at $12 RPM)
Sponsorship: $900/video (at $30 CPM)
2.5× more per sponsored video
Gaming Creator
30,000 views/video
AdSense: $90/video (at $3 RPM)
Sponsorship: $210/video (at $7 CPM)
2.3× more per sponsored video
The pattern is consistent across all niches: one brand deal per video generates 2–5× more revenue than AdSense alone for the same views. A creator publishing 4 videos per month who sponsors 2 of them can effectively triple their total YouTube income without increasing upload frequency.
This is why YouTube sponsorships dominate creator income for any channel actively pursuing brand deals. AdSense is reliable and passive — a guaranteed baseline. Sponsorships are where meaningful creator income is built.
How to Find Your YouTube RPM in YouTube Studio
Open YouTube Studio
Go to studio.youtube.com and sign in with your channel account.
Click Analytics
In the left sidebar, click "Analytics" to open your channel performance dashboard.
Select "Revenue" tab
Click the "Revenue" tab at the top of the Analytics page.
Find "Your estimated RPM"
Scroll down to see your RPM card. Set the date range to the last 28 days for the most current figure. Your RPM will be shown as a dollar amount per 1,000 views.
YouTube RPM FAQ
What is YouTube RPM?
YouTube RPM (Revenue Per Mille) is the amount you earn per 1,000 video views from AdSense after YouTube takes its 45% revenue share. It's what YouTube actually pays you, as opposed to CPM which is what advertisers pay YouTube. RPM ranges from $1–$15 depending on niche and geography, with finance channels at the high end and entertainment at the low end.
What is a good YouTube RPM in 2026?
A good RPM in 2026 is $4–$8 for average niches with a global audience mix. Finance channels with US audiences earn $8–$15 RPM — exceptional. Gaming earns $2–$4 RPM. Q4 (October–December) adds 30–50% to all RPM figures as advertisers compete for holiday placements.
Why is my YouTube RPM so low?
Low RPM usually comes from: (1) International-heavy audience — India and Southeast Asia generate 80–90% less RPM than US viewers; (2) Low-CPM niche — entertainment and general vlog channels attract lower ad bids; (3) Short videos without mid-roll ads — under 8 minutes only gets pre-rolls; (4) Off-season — Q1 is typically the weakest RPM quarter.
How much YouTube RPM do I need to make $1,000 per month?
At $5 RPM, you need 200,000 monthly views ($5 × 200 = $1,000). At $10 RPM (finance), you need 100,000 monthly views. At $2 RPM (gaming), you need 500,000 monthly views. Adding 2 sponsorships per month at your niche CPM would hit the $1,000 target with significantly fewer views.
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