YouTube Sponsorship Rates for Fitness & Health Channels
By the YTCalculators Research Team · Last updated: June 2026
$40 Niche CPM · 2026 Benchmarks
Niche CPM
$40
Brand Types
Supplements, protein powder, fitness equipment, gym apps, sportswear, health tracking wearables, meal prep services, wellness apps
Why Fitness & Health Has a $40 CPM
Fitness and health audiences actively spend on products that support their goals. Supplement and equipment brands rely heavily on creator endorsement for customer acquisition, and repeat purchase rates make each acquired customer highly valuable.
Rates by Subscriber Count
Global audience, average engagement, 30-second integration. Niche: Fitness & Health ($40 CPM).
| Subscribers | Conservative | Recommended |
|---|---|---|
| 1,000 | $3 | $4 |
| 5,000 | $11 | $14 |
| 10,000 | $43 | $54 |
| 50,000 | $160 | $200 |
| 100,000 | $442 | $552 |
| 500,000 | $1.7k | $2.2k |
| 1M | $4.1k | $5.1k |
Rates assume global audience mix, average engagement, 2 videos/month. US-heavy audiences add ~80%.
Rates by Placement Type
At 100,000 subscribers, Fitness & Health niche, global audience.
| Placement | Conservative | Recommended |
|---|---|---|
| Shorts Mention | $133 | $166 |
| Livestream Mention | $221 | $276 |
| 30-Second Integration | $442 | $552 |
| 60-Second Integration | $618 | $773 |
| Dedicated Video | $883 | $1.1k |
Frequently Asked Questions
What brands sponsor fitness YouTube channels?
Fitness channels attract: supplement brands (MyProtein, Optimum Nutrition, Gainful), protein powders, pre-workouts, gym equipment, sportswear (Gymshark, Alphalete), fitness apps (MyFitnessPal, Whoop, Garmin), meal prep/delivery services, and health coaching platforms.
Are supplement sponsorships safe to accept for fitness channels?
Partner only with supplement brands that are third-party tested (NSF Certified, Informed Sport) and have credible reputations. Accepting deals from unverified supplement brands risks your audience trust and reputation. Brands like MyProtein, Optimum Nutrition, and Legion are generally considered credible.
How much can a fitness YouTuber earn from sponsorships per month?
A fitness channel with 100,000 subscribers running 2–3 sponsorships per month can earn $600–$2,400/month. Annual sponsorship income of $7,000–$28,000 is realistic at this tier. Top fitness channels with US audiences and strong engagement can significantly exceed these figures.
Do fitness channels need special disclosures for supplement sponsorships?
Yes — FTC requires disclosure of sponsored content, and supplement brands specifically require you to avoid making health claims not supported by evidence. Stick to "this works for me" framing rather than absolute claims. Do not claim supplements cure conditions or guarantee specific results.
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