How much should I charge for a YouTube sponsorship?

The amount you should charge depends on your niche, average views, engagement rate, and audience geography. A creator with 50,000 views per video in the finance niche can reasonably charge $2,500–$5,000 for a 60-second integration. Use our calculator above to get a personalized estimate based on your specific channel data.

How are YouTube sponsorship rates calculated?

YouTube sponsorship rates are calculated using a sponsorship CPM (cost per 1,000 views), which is multiplied by your average views, then adjusted for niche, audience geography, engagement rate, and placement type. Unlike AdSense CPM, sponsorship CPM is negotiated directly with brands and is typically 5–20x higher.

Do subscribers matter more than views for sponsorships?

No — average views per video matter far more than subscriber count for sponsorship pricing. Brands pay for guaranteed eyeballs on their message, not your total follower count. A channel with 10,000 subscribers averaging 50,000 views per video is worth more to a brand than a channel with 500,000 subscribers averaging 5,000 views.

What CPM do brands pay YouTubers for sponsorships?

Sponsorship CPM varies significantly by niche. Finance and B2B SaaS brands typically pay $60–$100 CPM, tech brands pay $40–$70 CPM, and entertainment channels typically see $15–$25 CPM. These are far higher than AdSense RPM, which is why sponsorships are the primary income source for most mid-size creators.

How much should a 10,000 subscriber channel charge for a sponsorship?

A 10,000 subscriber channel should charge based on average views, not subscribers. If you average 3,000 views per video in a tech niche with a US-heavy audience, a 30-second integration can realistically command $200–$400. Focus on building your average views and engagement rate before pitching brands.

How much should a 100,000 subscriber channel charge?

A 100,000 subscriber channel in a premium niche (finance, tech, B2B) averaging 30,000–50,000 views per video with a US-heavy audience can realistically charge $3,000–$8,000 for a dedicated video and $1,500–$4,000 for a 60-second integration. These rates increase significantly with high engagement (4%+) and consistent upload schedules.

What factors affect YouTube sponsorship pricing?

The main factors are: (1) average views per video — the primary pricing driver; (2) niche — finance and B2B pay the most; (3) audience geography — US/UK/Canada audiences command 2x rates vs global mix; (4) engagement rate — above 4% qualifies for premium rates; (5) placement type — dedicated videos cost 2x a 30-second integration; (6) exclusivity and usage rights — each adds 25–50% to the base rate.

How much do brands pay per 1,000 views?

Brands typically pay between $20–$100 per 1,000 views for YouTube sponsorships depending on the niche. Entertainment channels see around $20 CPM, tech channels $40–$50, and finance channels can see $80–$100 CPM or higher for highly targeted campaigns.

Should I charge a flat fee or CPM for sponsorships?

Most creators charge a flat fee per video, which is the industry standard for YouTube sponsorships. Flat fees give you predictable income and remove risk from underperforming videos. CPM deals benefit brands when videos underperform and creators when videos go viral. Stick to flat fees and negotiate based on your average views, not projected views.

How do I negotiate better brand deal rates?

To negotiate better rates: (1) always anchor high — quote your premium rate first; (2) have a professional media kit with audience demographics, average views, and engagement stats; (3) counter lowball offers with data, not emotion; (4) package multiple videos or months for higher total value; (5) charge a 25%+ premium for exclusivity clauses; (6) never accept payment in product only unless it has genuine value to you.

Sponsorship Rates

YouTube 60-Second Integration Sponsorship Rates

By the YTCalculators Research Team · Last updated: June 2026

1.4× Placement Multiplier · 2026

A 60-second integration is an extended sponsorship read within regular content. At 1.4× the baseline rate of a 30-second integration, it gives brands more time for a compelling story, demonstration, or CTA — while remaining part of a longer video rather than dominating it.

1.4×

What Is a 60-Second Integration Sponsorship?

In a 60-second integration, you deliver a 60-second sponsored segment within your regular video (usually at the beginning or middle). You typically include an introduction to the brand, a demonstration or key selling points, and a clear call-to-action with your unique link or code.

When to Offer This Placement

Offer 60-second integrations to brands that need more than a brief mention — typically software products, financial tools, or any product with a longer explanation required. The 60-second format is the sweet spot for conversion: long enough to drive action, short enough to retain your audience.

Rates by Niche

At 100,000 subscribers, global audience, 60-Second Integration placement.

Niche	CPM	Conservative	Recommended
Finance	$100	$1.5k	$1.9k
B2B SaaS	$80	$1.2k	$1.5k
AI / ML	$70	$1.1k	$1.4k
Business	$60	$927	$1.2k
Education	$50	$773	$966
Tech	$45	$695	$869
Fitness & Health	$40	$618	$773
Beauty & Fashion	$35	$541	$676
Gaming	$30	$464	$580
Entertainment	$20	$309	$386

Rates by Subscriber Count

Tech niche ($45 CPM) reference, global audience. Compare 30s integration vs 60-Second Integration.

Subscribers	30s Baseline	60-Second Integration
1,000	$5	$7
5,000	$16	$22
10,000	$61	$85
50,000	$225	$315
100,000	$621	$869
500,000	$2.4k	$3.4k
1M	$5.8k	$8.1k

Frequently Asked Questions

What is a 60-second YouTube integration sponsorship?

A 60-second integration is a 60-second sponsored segment delivered within your regular video content. You introduce the brand, demonstrate the product or explain the offer, and give a clear call-to-action (your affiliate link or discount code). It is the most common format for software, app, and financial product sponsorships.

How much more does a 60-second integration pay versus a 30-second integration?

A 60-second integration is priced at 1.4× your standard 30-second integration rate. For a channel with 100,000 subscribers in tech: 30s integration recommended rate is ~$497; 60s integration would be ~$696. The extra time allows brands to deliver more compelling messaging and drive higher conversion rates.

Where should I place a 60-second integration in my video?

Most creators place 60-second integrations at: (1) the beginning, after a hook but before main content, (2) the middle, as a break between content sections, or (3) the end before the outro. Mid-roll placements typically have the highest audience retention but lower skip rates than pre-roll. Most brands will have placement preferences — clarify in the contract.

What should I include in a 60-second sponsored integration?

A high-converting 60-second read typically includes: hook (5–10s), brand intro (5s), problem statement (10s), solution demonstration (20–25s), offer/CTA (15s with link or code), and a brief outro back to your content (5s). Always disclose the sponsorship upfront per FTC guidelines.

Related Rate Guides

By Niche

Finance B2B SaaS AI / ML Business Education Tech Fitness & Health Beauty & Fashion Gaming Entertainment

By Subscriber Count

10k Subs 50k Subs 100k Subs 500k Subs 1M Subs

By Country & Placement

US Audiences UK Audiences Canada Australia Dedicated Video Shorts Mention

View all 25 rate guides →

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