How much should I charge for a YouTube sponsorship?

The amount you should charge depends on your niche, average views, engagement rate, and audience geography. A creator with 50,000 views per video in the finance niche can reasonably charge $2,500–$5,000 for a 60-second integration. Use our calculator above to get a personalized estimate based on your specific channel data.

How are YouTube sponsorship rates calculated?

YouTube sponsorship rates are calculated using a sponsorship CPM (cost per 1,000 views), which is multiplied by your average views, then adjusted for niche, audience geography, engagement rate, and placement type. Unlike AdSense CPM, sponsorship CPM is negotiated directly with brands and is typically 5–20x higher.

Do subscribers matter more than views for sponsorships?

No — average views per video matter far more than subscriber count for sponsorship pricing. Brands pay for guaranteed eyeballs on their message, not your total follower count. A channel with 10,000 subscribers averaging 50,000 views per video is worth more to a brand than a channel with 500,000 subscribers averaging 5,000 views.

What CPM do brands pay YouTubers for sponsorships?

Sponsorship CPM varies significantly by niche. Finance and B2B SaaS brands typically pay $60–$100 CPM, tech brands pay $40–$70 CPM, and entertainment channels typically see $15–$25 CPM. These are far higher than AdSense RPM, which is why sponsorships are the primary income source for most mid-size creators.

How much should a 10,000 subscriber channel charge for a sponsorship?

A 10,000 subscriber channel should charge based on average views, not subscribers. If you average 3,000 views per video in a tech niche with a US-heavy audience, a 30-second integration can realistically command $200–$400. Focus on building your average views and engagement rate before pitching brands.

How much should a 100,000 subscriber channel charge?

A 100,000 subscriber channel in a premium niche (finance, tech, B2B) averaging 30,000–50,000 views per video with a US-heavy audience can realistically charge $3,000–$8,000 for a dedicated video and $1,500–$4,000 for a 60-second integration. These rates increase significantly with high engagement (4%+) and consistent upload schedules.

What factors affect YouTube sponsorship pricing?

The main factors are: (1) average views per video — the primary pricing driver; (2) niche — finance and B2B pay the most; (3) audience geography — US/UK/Canada audiences command 2x rates vs global mix; (4) engagement rate — above 4% qualifies for premium rates; (5) placement type — dedicated videos cost 2x a 30-second integration; (6) exclusivity and usage rights — each adds 25–50% to the base rate.

How much do brands pay per 1,000 views?

Brands typically pay between $20–$100 per 1,000 views for YouTube sponsorships depending on the niche. Entertainment channels see around $20 CPM, tech channels $40–$50, and finance channels can see $80–$100 CPM or higher for highly targeted campaigns.

Should I charge a flat fee or CPM for sponsorships?

Most creators charge a flat fee per video, which is the industry standard for YouTube sponsorships. Flat fees give you predictable income and remove risk from underperforming videos. CPM deals benefit brands when videos underperform and creators when videos go viral. Stick to flat fees and negotiate based on your average views, not projected views.

How do I negotiate better brand deal rates?

To negotiate better rates: (1) always anchor high — quote your premium rate first; (2) have a professional media kit with audience demographics, average views, and engagement stats; (3) counter lowball offers with data, not emotion; (4) package multiple videos or months for higher total value; (5) charge a 25%+ premium for exclusivity clauses; (6) never accept payment in product only unless it has genuine value to you.

Sponsorship Rates

YouTube Sponsorship Rates for B2B SaaS Channels

By the YTCalculators Research Team · Last updated: June 2026

$80 Niche CPM · 2026 Benchmarks

Niche CPM

$80

Brand Types

CRM platforms, project management tools, HR software, sales tools, email marketing platforms, analytics tools, cloud services

Why B2B SaaS Has a $80 CPM

B2B software companies have extremely high customer acquisition costs (often $500–$5,000 per customer) and high customer LTV (thousands to tens of thousands per year). A YouTube sponsorship that generates even 10 trial signups can be highly profitable for the brand.

Rates by Subscriber Count

Global audience, average engagement, 30-second integration. Niche: B2B SaaS ($80 CPM).

Subscribers	Tier	Conservative	Recommended	Premium
1,000	Nano	$6	$8	$12
5,000	Nano	$22	$28	$42
10,000	Micro	$86	$108	$162
50,000	Micro	$320	$400	$600
100,000	Mid-tier	$883	$1.1k	$1.7k
500,000	Macro	$3.5k	$4.3k	$6.5k
1M	Mega	$8.2k	$10.2k	$15.4k

Rates assume global audience mix, average engagement, 2 videos/month. US-heavy audiences add ~80%.

Rates by Placement Type

At 100,000 subscribers, B2B SaaS niche, global audience.

Placement	Conservative	Recommended	Premium
Shorts Mention	$265	$331	$497
Livestream Mention	$442	$552	$828
30-Second Integration	$883	$1.1k	$1.7k
60-Second Integration	$1.2k	$1.5k	$2.3k
Dedicated Video	$1.8k	$2.2k	$3.3k

Frequently Asked Questions

Why does the B2B SaaS niche pay high YouTube sponsorship rates?

B2B software companies pay a premium because their customers have enormous lifetime value. A single business customer paying $200/month for 3 years is worth $7,200. Acquiring that customer through a YouTube sponsorship costing $2,000 is exceptional ROI — which is why B2B SaaS brands budget $80+ CPM for creator campaigns.

What brands sponsor B2B SaaS YouTube channels?

Common B2B SaaS sponsors include: Notion, Monday.com, Asana, HubSpot, Salesforce, Canva for Teams, SEMrush, Ahrefs, Loom, Typeform, Zapier, and hundreds of smaller vertical SaaS tools. Any channel covering productivity, marketing, entrepreneurship, or business operations is relevant.

Do you need to have a B2B audience to get B2B SaaS sponsorships?

Not strictly, but your audience needs to include decision-makers or knowledge workers. Channels covering business, marketing, entrepreneurship, or productivity regularly land B2B SaaS deals even if they are not purely B2B-focused. The key metric brands check is audience profession and job title.

How do I pitch B2B SaaS brands for YouTube sponsorships?

Lead with your audience demographics — specifically what percentage are business owners, marketers, or decision-makers. Share a screenshot of your YouTube Studio audience data. Package multi-video deals (minimum 3 videos) since B2B brands need repeated exposure to drive trial and conversion.

Related Rate Guides

By Niche

Finance AI / ML Business Education Tech Fitness & Health Beauty & Fashion Gaming Entertainment

By Subscriber Count

10k Subs 50k Subs 100k Subs 500k Subs 1M Subs

By Country & Placement

US Audiences UK Audiences Canada Australia Dedicated Video 60-Second Integration Shorts Mention

View all 25 rate guides →

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